Advertising Raise Brand Awareness

There are some businesses that can advertise in the yellow pages and see results.  There are other businesses that I wonder if they ever see a return on their investment when they advertise in the yellow pages.  I don’t know why but I was think about attorneys the other day wondering if they see any result from advertising in the yellow pages.  There are two lawyers in my hometown that handle injury claims and they advertise on billboards along major routes.  That seems more effective to me since they are building strong brand awareness.  I can tell you their names but would be hard pressed to come up with any other names. 

5 February 2010 | Miscellaneous